What happens when you can't find the line between products and brands? This has become a bit of a blur for breast cancer organizations. Is the pink ribbon a product or is it a brand? What do you think? I think the pink ribbon started quite tactical and has become a large part of the brand today, much like bulls-eye for Target. One of the biggest challenges for breast cancer organizations is maintaining a positive and reputable brand. If the pink ribbon becomes tainted, what will happen to Susan G. Komen's reputation? What about the other breast cancer organizations?
I realize this is slightly off topic from my project, but Professor Nordheilm's lecture motivated me to jot some of these thoughts down for later reflection. Feel free to post your thoughts.
"the pink ribbon has become the Q-Tips of breast cancer" -Christie Nordheilm
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