Susan G. Komen for the Cure - the world's largest grassroots breast cancer organization in the WORLD had over 3 million unique website visitors in 2009. This number represents more than 9,000 unique visitors per day. Additionally, there were more than 18.8 million pages viewed on komen.org and more than 291,000 people visited the site, viewing a monthly average of more than 1.6 million pages. Komen.org also provided information and support to visitors from more than 100 countries throughout 7 continents.
As for social media, Komen had nearly 200,000 Facebook fans and nearly 12,000 Twitter followers.
Since Komen is the largest and most renowned breast cancer organization, I am going to use these statistics to help me uncover the market potential for people interested in breast cancer prevention. Furthermore, I will find out potentially how many active people (gym members) are interested in fighting this cause and how many of them I can reach and eventually convert to an event participant. Wish me luck!
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